As we call it "One more thing". Search is a fast track to any channel, subchannel, or event you can think of. Do you want to know how Youtube performs to drive conversions? No problem, just type in "youtube" and you will see youtube.com and all other youtube related URL's. Have a large Minecraft community? Type in "minecraft" and research all URL's containing Minecraft referring to your site, and how they contribute to conversions.