To understand complete customer behavior and experience you have to track it from the very beginning. At Dripit we track customer journey from the very first touch point.
Customers are influenced not only by paid channel. Everything plays a role. Dripit tracks Paid, Owned and Earned channels and put them in context so you can understand how they work together.
Data is nice. Insights are valuable. At Dripit we are focusing on three categories of insights - what works, what doesn’t and opportunities for growth.
We started to work with Dripit team to better understand our traffic and understand what are the sources we can improve the most. Not only the tool was very good to provide useful insights but also Dripit team was very helpful with their advice analyzing the data, education on how to use their tool and overall guidance when it comes to data.
At Dripit we believe in hassle free analytics process. One where you don't have to worry about amount of data, user tracking, custom tagging and report building. You can just think about actions you could take based on insights.